What we want vs what we say we want.

  There’s a tricky balance between doing what we know will raise more funds (and so keeping the efficiency ratios looking the way that donors want), and keeping costs low (which donors want).

Spend more on wine, and donors will give more.

Of course, this is entirely unscientific, but illustrative of the conflicts that fundraiser face daily, and the difference between what donors (and potential donors) say they want, and what they want. What they say they’ll do, and what they do.

And this is the reason I’m concerned when the sector has a knee-jerk reaction to what donors, prospective donors and non-donors say about preferred ways of fundraising. 

Edit> Seth Godin wrote about the accuracy of surveys recently too.  


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